“Ratings are driven by storylines, so it’s no surprise there’s been strong interest in the Cowboys,” said Lee Berke, president and chief executive officer of consulting firm LHB Sports, Entertainment & Media Inc. For the 2016 regular season, NFL viewing finished down 8 percent. Once the election was over, fans returned to popular teams with compelling records, including Dallas, Green Bay, Seattle and New England. Through week nine, the league’s TV audience was down 14 percent and the networks were forced to give away free commercial time to make up for one of the worst declines in a decade. It was looking much worse for the NFL this fall. Now we have a resurgence, and that’s great.” The Cowboys “have always been the most popular team. “There’s not another brand in American sports that delivers that kind of impact,” said Michael Mulvihill, Fox Sports’ executive vice president of research.
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